Mobile App Marketing Costs Rise, Shake-out Coming?

The monetization and distribution network for app developers, W3i has released average cost per install data for the first half of 2012. The average cost per install for Android has risen from 30 cents in January to 51 cents at the end of June. The costs for iOS over the same time frame rose from 59 cents to 92 cents. The recent Sparrow sale to Google may be an example of a coming shake-out for mobile app developers –TechCrunch