Nielsen Digital Program Ratings to Launch

According to the Wall Street Journal, Neilsen Corp. will have a tool to track streaming video posted on media websites.  “Nielsen Digital Program Ratings” pilot program will debut with participation from NBC, Fox, ABC, Univision, Discovery and A&E, tracking the viewership of streaming video they post on their websites. The networks will compare the data to their internal statistics before the ratings system gets an official roll-out. No date was given for the launch – Engadget