Nightcap – Jan 31

Australian Open Tennis final analysis and login issues are covered in tonight’s Nightcap – Radar

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Social Media Advertising – Facebook Leads

Is online advertising a winning business model for social media? That verdict on that might still be out as it does generate revenue but is it enough? eMarketer has broken down the top social media site and how much they generated from online advertising in 2011. Facebook leads with Twitter second and LinkedIn third. MORE – paidContent

Pew – Over 50% Adults Used Cell Phones in Store for Purchasing Decisions

Pew Internet research has published a report covering adult cell phone usage regarding holiday in-store purchase decision making. The report states 38% of cell owners used their phone to call a friend for advice about a purchase.  25% of shoppers used their phones to look up the price of a product and 24% of used their phone to look up product reviews. More – TechCrunch